How We Started
Jice started when we couldn’t find a reasonably priced e-liquid on the market that doesn’t lack flavour or used cheap tasting flavourings. We then spent the next few months developing LemurLiquid, which was the company that came before Jice. After LemurLiquid began growing we wanted to improve even more, re-branding into Jice, improving the flavour profiles and the range of flavours offered.